These companies do not pursue one-time transactions; they cultivate relationships.
他們的前提十分簡(jiǎn)練，有時(shí)顯得過(guò)于簡(jiǎn)單，那就是，公司想要成為市場(chǎng)領(lǐng)先者，就要依據(jù)三個(gè)準(zhǔn)則之一為顧客提供優(yōu)質(zhì)服務(wù)，這三個(gè)準(zhǔn)則是：經(jīng)營(yíng)出色，熟悉顧客，產(chǎn)品領(lǐng)先；同時(shí)在其他兩個(gè)方面達(dá)到行業(yè)標(biāo)準(zhǔn)。

Their elegant and occasionally simplistic premise is that companies become market leaders by delivering superior customer value in one of three disciplines—operational excellence, customer intimacy, or product leadership—while meeting industry standards on the other two.

他的零售商店外觀丑陋，但是，由于購(gòu)買(mǎi)力強(qiáng)，供貨迅速，他能為顧客提供非常便宜的東西。

His warehouse stores were ugly, but buying power and efficient distribution let him offer customers huge bargains.